![]() Apple’s ecosystem of products and services also plays an instrumental role in pursuing market penetration strategy with high level of efficiency.Ģ. Īpple engages in market penetration strategy via effective application of marketing strategy. The tech giant operates more than 518 retail stores in 25 countries and regions. Existing market for Apple consists of its global operations divided into five operating segments: Americas, Europe, Greater China, Japan and Rest of Asian Pacific. ![]() Market penetration refers to selling existing products to existing markets. Within the scope of Ansoff Matrix, Apple uses all four growth strategies in an integrated manner:ġ. These are market penetration, product development, market development and diversification. Ansoff Matrix illustrates four different strategy options available for businesses. Apple Ansoff Matrix is a marketing planning model that helps the multinational technology company to determine its product and market strategy.
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